There aretwo main aspects of building a website: search engines and consumers.
SEO-friendlywebsites are essential to ensure that your website appears on Google when
people search for your products. You also need to have a user-friendly,
creative website that allows consumers to find the products they are looking
for.
Here anexpert SEO agency in Kolkata isgoing to discuss a few facts about the connection of SEO with a well-optimized
website.
Siteowners face a dilemma when trying to balance SEO and
user-friendliness. Many businesses have separate teams for web development
and SEO. This complicates matters. It can be difficult to have both the
development and SEO teams work together to create a successful
website. While the development team will try to keep the site's visual and
user interface simple, the SEO team will make sure that the site is rich in
content to allow Google to rank it well for users' search queries.
How can you balance conflicting ideas from bothsides?
Thisarticle will explain what SEO web design is and why it's so important. We'll
also discuss the 10 things that you should optimize to find common ground
between these two goals.
What is SEO web design?
How canpeople find your website if it has a beautiful design but none of its pages
rank in search engine results?
Althoughsocial media and PPC advertising are great ways to increase traffic, it is
important to look for organic (read: non-paying) ways to boost your website
traffic and reach page one in the SERPs.
Let's look at some of the most important benefits ofSEO web designing.
Organic traffic increases with SEO web design
Anytraffic that comes from search engines without being paid for is organic. These
visitors are people who search for something on Google and then browse through
the top results.
The firstsearch result receives over 25% of clicks, while the second search results get
15%. It drops quickly after that.
It's safeto say that any page beyond page one receives 2.5 percent of clicks. To
increase your chances of ranking higher in SERPs, you should optimize and
design your website.
SEO web design attracts high-intent traffic
A Googlesearch is performed by someone who has a specific query. When your page
appears at the top of search results, with the exact answer they are looking
for, they will click on your link.
Althoughthey might not convert immediately after finding your website, they are now
aware that they can return to you for any related questions. Because they
searched for something within your industry, this brand awareness is a great
way to increase conversions.
High-intenttraffic is more valuable than any other traffic. This is why optimizing your
website for search engines is so important.
SEO web design enhances user experience
UX is acost-effective way to make money. It has a return on investment of 100 dollars,
which is a 9,900 percent ROI. Your website must be SEO-optimized and
user-friendly if you want to rank well in Google's algorithm. Google has
refined its criteria to include user experience metrics in your rankings.
Backlinkohas conducted studies that show these criteria are:
- Time for rest
- Mobile usability
- Bounce rate
Anessential part of any marketing strategy is improving your website's
SEO. This ensures that your website is well-designed and easy to use by
visitors so that they can find what they are looking for.
Googlewants to rank only the best websites to ensure that its user experience is not
negatively affected by bad sites. A high-ranking website builds trust and
helps users find what they are looking for.
SEO web design can make the most of your marketingbudget
Althoughit can be time-consuming to implement an SEO strategy, the results are usually
free. With a little knowledge of the website, many business owners can set
up SEO parameters themselves or defer to someone on their team.
SEO canhelp your website reach its marketing goals and improve your overall ROI.
SEO web design: 10 tips to optimize
Now thatyou understand the importance of SEO web design, let's discuss how to optimize
your website. To make the implementation of these 10 elements as easy as
possible, keep search engine optimization in mind during web design.
You don'twant your web developers to build the website, only for your SEO team to tear
it down and slow down the process. Rather, the two teams should work
together during the design process to streamline the whole project.
Google'ssearch algorithm employs more than 200 factors to rank websites. It is
difficult for any designer to take into account all of them. To improve
your pages' ranking, optimize the following 10 elements:
- Mobile-friendliness
- Website speed
- Sitemaps
- Readability
- Names of image files
- Alt tags
- Navigation on the Internet
- URL structure
- Metadata
- Indexable content
The line between design and SEO
Awell-designed website that is SEO-friendly and SEO-friendly is possible only if
you can bridge the gap between web design and SEO. Your teams should work
together right from the start to ensure that your website is optimized for SEO
and usability.
Searchengines will rank you higher if you provide value to your customers. To
improve search engine results, optimize the above elements, create quality
content, and design top-notch user experiences.
Moving Forward For an impeccable web designing
Manypeople aren't aware of the implications of web design enhancements and don't
know what an undesigned website could do to their business. It is not a good
idea to put your business at risk by creating a professional website that makes
it easy to reach people online.
PromotionVibes offers professional SEO services in Kolkata, and other cities in India and worldwide. The company believesthat having a website portal is not enough. A valuable website, packed with
information and well-optimized, will help your business grow across search
engine platforms.